Arfa Brands

Arfa Brands is a new consumer goods brand based in New York, U.S. I created a series of patterns for the company to be used as backgrounds for their social media posts and stories.Their brand promotes body positivity and mental wellness, therefore I wanted to incorporate this into the designs, using the curves of the body and brain as a reference but presenting them in more ambiguous ways. Using Arfa's brand palette I created a series of designs in various colour ways, below are some examples of how the patterns are being used on their Instagram page.